CSK is, in fact, a Unicorn. Chennai Super Kings (CSK) has become the first sports enterprise to achieve unicorn status, surpassing the $1 billion market cap. A company must be a Unicorn if its valuation exceeds 7000 crores ($1=Rs.70), and CSK is the first franchise to reach this milestone. After CSK, Mumbai Indians is the only franchise in the IPL to have achieved unicorn status. CSK earns money from media rights, brand sponsorship, prize money, ticket sales, and merchandise sales. In F21, CSK generated a total revenue of Rs. 253 crore, while EBITDA was Rs 67 crore and PAT was Rs 40 crore. CSK is one of the most popular and fastest growing IPL franchises, led by former Indian national cricket team captain Mahendra Singh Dhoni. Dhoni’s brand has contributed significantly to CSK’s popularity.