According to Forbes, the CSK brand is worth $1.15 billion. It is the second most valuable franchise, trailing only the Mumbai Indians, which are worth $1.3 billion. CSK is expanding more rapidly. It is a division of India Cement. The franchise’s unlisted market shares have increased from Rs. 20 in FY19 to Rs. 225 in FY22. A nearly tenfold increase in the last three years. As a result, it has become a multibagger stock in the unlisted market. The demand for IPL among advertisers is the primary driver of this 10x growth. For the last five years, from 2017 to 2022, IPL rights were sold for Rs. 16000 crores, but for the next five years, from 2023 to 2027, IPL rights were sold for Rs. 50000 crores. This demonstrates the demand for IPL in the market.