No, CSK is not a product-based organization. It is a sports franchise that competes in the Indian Premier League, the world’s most popular cricket league. Each year, the Board of Control for Cricket in India (BCCI) organizes the IPL, in which 10 teams compete for the title. CSK derives a significant portion of its revenue from brand sponsorship and media rights. CSK generates revenue from other sources as well, such as prize money if the team wins the final or finishes in the top four. Ticket sales and merchandise sales contribute significantly to the company’s revenue. In F21, the franchise generated a total revenue of Rs. 253 crore, while EBITDA was Rs 67 crore and PAT was Rs 40 crore. CSK is one of the IPL’s fastest growing franchises. With a staggering $1.11 billion valuation, it is the second most valuable franchise after the Mumbai Indians.
CSK is one of the most popular IPL franchises, led by former Indian national cricket team captain Mahendra Singh Dhoni. Dhoni’s brand has contributed significantly to CSK’s popularity.